By 2030, the fuel value pool will only represent 59 percent of the total in developed markets, but it will still be more than 80 percent in most developing countries. Multiple trends are disrupting the fuel-retail like never before, generating a meaningful shift in the value pools. In general, the fuel value pool will decline, driven by fuel efficiency and the substitution of traditional internal-combustion-engine cars by electric vehicles (EVs). Nonfuel retail (NFR) will continue to grow—increasing its importance for fuel retailers—driven by general grocery growth, increasing reliance on smaller and closer convenience formats, and more sophisticated practices and value propositions being deployed by fuel retailers.